In order for mystery shopping to be used successfully by dealerships, dealer mystery shopping must be effective and accurate, but also simple and easy-to-use. The traditional knock on dealership mystery shopping has been that what seems important to “fake” mystery shoppers is not the same as what is important to “real” buyers. Another problem has been that commodity mystery shopping companies have no idea what to measure. They may have opinions about what is important, but in the end who knows if what they measure factually drives sales success?
Only one company, Pied Piper Management Company LLC, provides dealer mystery shopping which is not only easy to use and effective, but is also based upon patent-pending facts and science about the sales behaviors that actually drive sales.
For more information about the patent-pending Prospect Satisfaction Index® (PSI®) approach go to www.piedpiperpsi.com .
Pied Piper Management Company LLC develops and runs sales & marketing programs to maximize performance of dealer networks.
Examples of Pied Piper programs:
Go to www.piedpipermc.com for more details about Pied Piper Management Company LLC.